Our Story

Helping SMES, entrepreneurs and larger businesses achieve their full potential

What you want to do and where you want to be will drive our performance. As a business partner we support the process from definition to implementation.

Located in Dubai, UAE, our team shares one core objective: to enable ambitious and driven individuals like you to succeed.

Our success with so many entrepreneurs rests upon our unique ability to empathise and understand them. After all, Rethink Finance was built upon similar foundations – we, too, want to innovate, inspire and succeed.

We realised there is an opportunity in the market for a business advisory firm focused on entrepreneurs and SMEs. We have built a loyal team of partners who support entrepreneurs throughout the various stages of their business’ journey.

We are a non-profit, select our partners carefully, and can call upon over 100 years combined experience internationally, and in the UAE, so you can relax in the knowledge that we have the requisite skills to partner with you.

 

We believe that accountancy and bookkeeping is as much about understanding people as it is preparing the figures. We want you to see us as your financial partner, an extension of your business, who you can trust to give you the right advice to grow your business.

Located in Dubai, UAE, our British trained and CIMA qualified team with more than 100 years of knowledge and experience shares one core objective: to enable ambitious and driven individuals like you to succeed. Whether you are a small business just setting out on your journey or a CEO of a larger company we aim to customise our advisory services to your specific needs.
why choose us

Caring Expertise

Our personal touch
To support your business’ growth, you will get your own dedicated British qualified accountant. They will get to know both you and your business in order to provide the best possible service.
Simple cloud based software
We provide Xero, free of charge as part of the service. We teach you how to migrate to this software platform to ensure seamless accounting and management reports. We also show you how to upload your receipts using Hubdoc so that it’s a smooth process of reporting your expenses and accounts rather than one big headache.
Unlimited expert advice
Your dedicated advisor will always be on hand to answer any questions about your business. We offer advice throughout the year, when you need it, to increase profitability and help support your growth.
Face to face meetings
Whilst we're predominantly cloud based and online that doesn't mean you can't meet with your advisor! We can visit your offices at a convenient time to discuss any relevant matters.
professional people

Our Leadership Team

We have experience working with large and small businesses and are ready to
develop a targeted strategy and plan that’s just right for you.
Gina Bruno

Gina Bruno

CEO of Company
Regina Blackly

Regina Blackly

CTO of Company
David Ferry

David Ferry

WEB Developer
Olivia Chee

Olivia Chee

General Manager
Christina Tores

Christina Tores

WEB Designer
Robert Cooper

Robert Cooper

WEB Developer
RECENT PROJECTS

Our Latest Case Studies

If we had a ‘secret sauce’ it would be our awesome people.
We have only professional team!

Jude Slann

Commercial Director
jude@rethinkfinance.org

MEET THE TEAM

Musical taste

Northern Soul & Indie Music

Likes

Zumba, Cycling, Quizzes,
Watching Football, Doctor Who

Holidays

Thailand, Germany, Scotland

Favourite Food

Curry, salad, cheese

Philosophy

Lead by example

Fun Fact

I met Trevor by chance and we both support West Bromwich Albion FC!